Basic SEO and User Experience

Monday, April 12, 2021
6:30 PM - 7:00 PM (ET)
Event Type
Career Development
Contact
Ship PCDE
717-477-1502
Event Url
Link
https://events.ship.edu/MasterCalendar/EventDetails.aspx?EventDetailId=287104

 Understand how search engines work and what you can do to improve your website's search engine optimization (SEO)


During this course, we’ll dive deeper into the world of SEO and driving more organic traffic. We’ll also discuss tactics and techniques that move the needle in today’s competitive and ever-evolving landscape, as well as how the mechanics of paid search engine marketing works.

This event is co-sponsored by the Small Business Development Center at Shippensburg University. 

Course Description

  • Understand what the most important on-page SEO elements are
  • Learn how to find keywords that result in moving your organization forward
  • Understand what SEO trends marketers need to pay attention to
  • Learn how to track and measure SEO performance

Program Details

Location: Shippensburg University's Grove Hall 408 and Zoom if needed
Schedule: April 12th from 6:30-8:30 PM
Cost: $30

Who should participate?

Anyone who wishes to expand their website's organic reach through search engine optimization and search engine marketing best practices. 

Program Faculty

Dr. Mohammad Rahman, Associate Professor of Marketing, has a PhD in Business Administration and Management and over eight years of experience teaching and lecturing as an assistant professor at world-class universities.

Dr. Rahman has completed expansive research regarding the impacts of social media on marketing, consumer engagement, and organizational behavior and strategies.

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