This course will provide entry-level training for anyone who wants to begin to learn how to use the power of research and data-driven methods to uncover insights about their customers or audiences.
No prior knowledge or experience is necessary—by the end of the session, participants will gain the knowledge and skills necessary to design, run, and analyze a customized research study for their own professional/personal use.
Learning Objectives
- Basic exposure to research methods and analytics for customer insights.
- Design a basic research study customized for the participant’s own professional/personal use.
- Create a descriptive/prescriptive analytic plan for the analysis and reporting of the customized research study to gain marketing strategy recommendations/insights.
Program Details
Location: Online
Schedule: Thursdays from 6:30-8:30 pm for 5 successive weeks from September 16th to October 14th
Cost: $199Who should participate?
Small business owners, budding entrepreneurs, nonprofit organizations (NPOs).
Program Faculty
Michael K. Coolsen (PhD – University of North Carolina at Chapel Hill) is a Professor of Marketing in the AACSB-accredited John L. Grove College of Business at Shippensburg University. Michael teaches a variety of undergraduate and MBA courses including marketing analytics, marketing research, and consumer behavior.
His work has appeared and been cited in various media outlets, journals and trade publications, such as the New York Times, CNN, Ad Age, PR Week, the Harvard Business Review, Psychology Today, the Journal of Interactive Marketing, the Proceedings of the National Academy of Sciences, and the Journal of Personality and Social Psychology.